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Author: Anna Hayes

New report puts infant formula marketing under the spotlight

The Access to Nutrition Initiative (ATNI) has published a report ranking the world’s nine largest infant formula companies on their compliance with the International Code of Marketing of Breast-milk Substitutes, otherwise known as The Code. The Breast-milk Substitutes/Complementary Foods (BMS/CF) Marketing Index 2021 report is part of a...

Why Food Companies are Losing Control of their Brands

Why food companies are losing control of their brands

In the age of social media, many businesses have taken a hit as their once popular product has been deemed ‘unhealthy’ by influencers. The bakery industry, for example, took a downturn with the gluten-free craze and the popularity of low carb diets. Irrespective of their...

Results of the 2019 IFIC Food and Health Survey Published

Results of the 2019 IFIC Food and Health Survey Published

Each year the International Food Information Council (IFIC) surveys American consumers to understand their perceptions, beliefs, and behaviours around food and their purchasing decisions. Many of the findings are relevant to other developed markets and give insight into consumers’ current and evolving interests. The full...

Does your plant-based product ‘meat’ nutritional demands?

Does your plant-based product ‘meat’ nutritional demands?

Consumer interest in the environment, animal welfare and health has created a demand for alternatives to animal-based products. While food producers work hard to develop products that are similar in taste and texture to their animal counterparts, many new plant-based alternatives are nutritionally inferior. Many of these...

Heath Star Rating Review

Heath Star Rating Review

The Heath Star Rating (HSR) Scheme has recently undergone a comprehensive 5-year review to assess whether it is achieving what it set out to do, which was to enable consumers to make healthier food choices. Feedback is being compiled on 10 proposed recommendations to strengthen...

Keeping It Clean

Keeping It Clean

Promoting your product as ‘clean’ taps into a dietary fad that has no clear boundaries, making it hard to define. When you combine this with the fact that the meaning of ‘clean’ changes depending upon the person you’re talking to, or that it has no...

Innovating With A Focus on Health and Nutrition

Innovating With A Focus on Health and Nutrition

You’ve heard the mantra. Businesses that fail to innovate, soon die. When it comes to innovation, it’s not a matter of simply churning out something new, but as Scott Anthony explains in The Little Black Book of Innovation, innovation is achieved when a business offers...