One of my recent career highlights was making the trip to the US to attend the world’s largest food and nutrition meeting, the annual Food and Nutrition Conference & Expo, or FNCE for short. Aside from the diverse, quality program, range of inspirational speakers, and...
The latest Commerce Commission campaign, “if you can’t back it up, don’t say it” is particularly relevant to food businesses making health and nutrition claims. One doesn’t have to look far to find dubious marketing messages about food products. Of course, many of these might...
I recently attended a workshop run by Australian law firm, FoodLegal, which specialises in food product and marketing compliance. Titled “Harnessing the New Health Claims Standard”, we were given an enlightening overview of the current Australian and New Zealand food laws relating to nutrition content...
Getting consumers to trust you and your brand requires transparency and truthfulness. When it comes to marketing the nutrition attributes of food, complying with local regulations is the bare minimum. Food manufacturers also need to market their products in the context of a healthy diet. This combined...
One thing I’ve learnt from many years working in nutrition marketing . . . promoting the health and nutrition benefits of your product isn’t as easy as relaying information from Wikipedia or a Blog, even if written by an expert! There are rules around what...
Have you ever wondered what is takes to build a successful nutrition related marketing campaign? Why do some products make it big while others flounder or drift into oblivion? After analysing the performance of 27 successful food marketing cases, Jessica Aschemann-Witzell and colleagues came up...