Top
 

Blog

Does your plant-based product ‘meat’ nutritional demands?

Does your plant-based product ‘meat’ nutritional demands?

Consumer interest in the environment, animal welfare and health has created a demand for alternatives to animal-based products. While food producers work hard to develop products that are similar in taste and texture to their animal counterparts, many new plant-based alternatives are nutritionally inferior. Many of these...

Heath Star Rating Review

Heath Star Rating Review

The Heath Star Rating (HSR) Scheme has recently undergone a comprehensive 5-year review to assess whether it is achieving what it set out to do, which was to enable consumers to make healthier food choices. Feedback is being compiled on 10 proposed recommendations to strengthen...

Keeping It Clean

Keeping It Clean

Promoting your product as ‘clean’ taps into a dietary fad that has no clear boundaries, making it hard to define. When you combine this with the fact that the meaning of ‘clean’ changes depending upon the person you’re talking to, or that it has no...

Innovating With A Focus on Health and Nutrition

Innovating With A Focus on Health and Nutrition

You’ve heard the mantra. Businesses that fail to innovate, soon die. When it comes to innovation, it’s not a matter of simply churning out something new, but as Scott Anthony explains in The Little Black Book of Innovation, innovation is achieved when a business offers...

If You Can’t Back It Up, Don’t Say It

If You Can’t Back It Up, Don’t Say It

The latest Commerce Commission campaign, “if you can’t back it up, don’t say it” is particularly relevant to food businesses making health and nutrition claims. One doesn’t have to look far to find dubious marketing messages about food products. Of course, many of these might...

5 Tips for Responsible Nutrition Marketing

5 Tips for Responsible Nutrition Marketing

Getting consumers to trust you and your brand requires transparency and truthfulness. When it comes to marketing the nutrition attributes of food, complying with local regulations is the bare minimum. Food manufacturers also need to market their products in the context of a healthy diet. This combined...