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Nutrition Marketing 101

Nutrition Marketing 101

One thing I’ve learnt from many years working in nutrition marketing . . . promoting the health and nutrition benefits of your product isn’t as easy as relaying information from Wikipedia or a Blog, even if written by an expert! There are rules around what...

Key Factors to Successful Nutrition Marketing

Key Factors to Successful Nutrition Marketing

Have you ever wondered what is takes to build a successful nutrition related marketing campaign? Why do some products make it big while others flounder or drift into oblivion? After analysing the performance of 27 successful food marketing cases, Jessica Aschemann-Witzell and colleagues came up...