Translating Nutrition Science into Value Propositions

Translating Nutrition Science into Value Propositions

From nutrition science to commercial reality.

To be successful, nutrition value propositions must tick several boxes. It must solve a problem for the consumer, preferably better than anything else, and the benefits need to be communicated. This depends upon how well consumers understand and believe in your offering, and if nutrition and health claims regulations and the science underpinning those claims, allow.

This was the approach we took to help a client make sense of their product’s nutritional content and the science underpinning it.

Our ability to translate complex scientific language into a consumer benefit, helped our client understand the real and relevant benefits their product offered, and gave them confidence to present to prospective customers.

Anna Hayes

August 16, 2021